Fabulous fashion, great good, and a wonderful cause – the combination is pretty unbeatable. Every year the Ogaan Cancer Foundation and Elle India get together to throw the Elle Carnival for a Cause. Proceeds from the event go toward raising breast cancer awareness and supporting the Tata Memorial Cancer Hospital. This year The Elle India team and PR Pundit were nice enough to invite me to the event, which took place at the Taj West End on April 12th.
Donor cards were priced at INR 2000- which included an unbelievable spread of food and an open bar with Sangria and Grey Goose & Bacardi cocktails. Some of the biggest brands in India donated merchandise for the sale- which was all priced at extremely reasonable rates. I gave the tarot card reader a miss, but the live band and the complimentary manicure stall by Jean Claude Biguine were highlights of the afternoon! There was also a silent auction of luxury pieces by Hermes, Louis Vuitton and Chanel.
The best part of the afternoon was seeing how successful the event turned out to be. I wanted to get there a little early to get a few shots of the set up before the crowd showed up. I walked in about fifteen minutes after the event had started to see the gallery teeming with women desperately looking for a Masaba piece or a pair of Amrapali earrings.
Elle Carnival for a Cause has been so successful because the model they follow really works. For all you ladies who plan to really get your shop on- the price of a donor card is nothing compared to the amount you save on the discounted designer duds. Plus there’s a fabulous brunch thrown in! And because all proceeds from sales go to the Ogaan Foundation, all your purchases are tax free!
If you still need a reason to attend, here’s some of my loot from the event at some pretty awesome prices!
Mumbai peeps- Carnival for a Cause is going to be in your city on May 9th, so don’t miss it! Bangalore peeps you’re going to have to wait for next year! But until then you can show Elle and the Ogaan foundation some love here and here respectively.